Ok appoligise’s for the premature release of a post, hit wrong key ?
So one picked up news about Games Workshop’s new app a few months ago, however got asked to hold off posting due to staff slip and the fear of a visit by internal security and the release the lawyer’s. (Don’t know why but always think of flying Monkey’s from The Wizard of Oz when one hears, release the Lawyer’s. Ed )
So what does this mean?
Well, the times are a changing at GW, both in terms of CEO’s and company ethos. WHFB was dropped in favour of a skirmish system, and White Dwarf shifts focus from an advertising catalogue to about the games and features. This one a popular choice. However that saw a shift towards digital media with a Dedicated Warhammer Digital Community Channel. So it was inevitable that they looked at other areas like App’s.
The current Citadel Paint System is very comprehensive with guides that offer a straightforward method for painting models from basic to pro. And now it looks like things will get simpler with a dedicated paint App.
To quote GW;
“There’s a new app on the way designed to help you paint like a pro, whether you’re just starting out or you’re a veteran looking for a handy pocket reference guide.
So Games Workshop have released dates for the Citadel Paint app, and theres going to be a big prize draw for those people who download it.
September 16th is the big day for the new Citadel Paint App. And 5 lucky winners will be taking home a hearty entire collection of Citadel paints for just downloading the app.
And it’s very simple, once you’ve download it, you’re automatically entered. Well thats easy.
The earlier the better, as every single day of the week after being downloaded, one lucky paint App user will be informed that they’ve won a aged load of paints.
The first draw being Monday the 18th, and continuing all week. The final draw being called on Friday the 22nd. Obviously grabbing the app sooner provides greater chances of winning.
And the app is free!
Of cause this is not the first company to look at apps and digital media, as Mantic Games have looked at apps to assist with the hobby as have others, however one rather suspects that this will not be just a paint App for Games Workshop. The redevelopment of Warhammer Community, a dedicated website, channel, videos, tutorials and engaging with the community has been a breath of fresh air and maybe a pointer to where this App is going.
So what do I think it will mean? one feels that the App offers real opportunity to engage the audience who may not engage via the Community Aspect of the website, but will via the app, so painting and modeling tutorials available via the app, step by step guides? Something that a phone/tablet app could make real strides in helping people with painting or conversions, not many have a pc next to painting stations. One feels that the app will also link in other aspects of the hobby like send us your painted miniature photos, conversion Ideas and show others or better yet, find a colour match in our paint range. It also offers opportunities for targeted advertising which makes sense from a free App.
With this in mind, it looks like GW is pushing the Community aspect of the hobby with even a basic app, so there’s literally no reason not to download it.